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商品編號： W34550 出版日期： 2023/09/25 作者姓名： Su, Ning 商品類別： General management 商品規格： 9p 再版日期： 地域： 產業： Broadcasting and streaming media industry;Information technology and telecom sector;Performing arts and museums 個案年度： -
商品敘述：
In November 2022, OpenAI launched the artificial intelligence (AI) chatbot ChatGPT on the web. Demonstrating the ability to understand human language and generate human-like, high-quality dialogues, answers, essays, jokes, and even poetry, ChatGPT attracted 100 million users within two months-setting the record of the fastest-growing consumer app in history. This case introduces ChatGPT and generative AI, elaborates on ChatGPT''s underlying large language models, examines the drivers of the technology''s rapid adoption, and investigates potential use cases, risks, and societal impacts. Finally, through an optional design exercise, the case leads the students to explore how the technology can shape the future of business and society. Ning Su is affiliated with Ivey Business School
涵蓋領域：
AI and machine learning;Business ethics;Creativity
相關資料：
, (W34551), p, by Ning Su
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